Do you tend to be a jealous person when it comes to the success of your friends?
What about strangers? Is it your habit to say Woah, I wish I looked that way… I must suck, or to say What a great outfit… I’ll remember that next time!
The difference can mean life or death in the blogosphere!
What is Blog Envy?
Blog envy can strike anyone – the newly beginner who is intimidated by the sheer amount of content other blogs put out. Or the old-salt, established blog worried about up-and-comers.
Regardless, blog envy — that sinking feeling that you aren’t writing enough, advertising enough, or making enough — can be debilitating.
It can cause you to stop ticking away at what makes all blogs successful – consistency, content, and connection.
How to Kill Blog Envy
I’ll admit it. I spend at least one day per week consumed with blog envy. Whether it’s the amazing reach that Kate from Eat the Damn Cake or a few URLs I check out that aren’t being used but have been bought and have great potential (atleast LlamasinPajamas.com is still available, right?!), I get pretty down in the dumps that what I am doing, writing, saying is worthless and no good.
But here’s the secret to getting back to work with that green-eyed, glasses-wearing monster dead in your dust. What works – what always works – is to shut up and write.
Yeah, so what your blog only gets 100 hits per day. You put out weekly content, and that’s a million steps ahead of your impassioned playwright friend who talks a big game but spends most of his time watching Lost while you are out here developing your craft.
What’s that? No book contracts or sponsorship deals? Well, if you never write through the pain until you hit that one glorious idea that makes it all worthwhile and lights a fire across Twitter, Facebook, and Pinterest, you’re right, you never will have a book deal.
And hey, if that day never comes, at least when you die you’ll have literally thousands of essays, comments, and photos about how you thought life is best lived. And that’s pretty awesome.
So, Jealous Bloggers Unite and Write!
The only way to kill — and hopefully one day destroy once and for all — blog envy is to ignore it and persevere. Push through, push on, and ignore The Voice in your head telling you to give up already.
And when you feel the need to stop reading other blogs because of how great they are and how many readers they have, remember that inspiration is not meant to be a burden. There is enough creativity to go around, and the only way you’ll get some of it is if you push through!