When you are emailing back and forth with clients, do what we tell all those crying, screaming toddlers: USE YOUR WORDS!
Don’t just expect your client to want to hire you again — prove that it would be a smart move if they do. In emails, keep it fresh, short, and specific.
Don’t say: Let me know how I can help!
Do say: Can I plan to check in with you at [X DATE] to see how I can help support [CLIENT’S MISSION]?
Instead of putting the onus on the client, be proactive about your own next step. In this example, instead of leaving it to the client to reach out to you, politely let the client know that you would like to reach out at a certain date in the future.
This turn of phrase is likely responsible for my next freelancing check. Instead of letting the client know I’d love to help, I asked if I could check in on January 13th to help write more content to support his mission. The result? He took me up on my offer.
Don’t be pushy, but use language that let’s them know you are professional, interested, and responsible.